Copywriting

It’s satisfying and thrilling to help people figure out exactly what they’re all about and how to tell their stories. I’ve worked as a copywriter with small business, tiny NGOs and terrifyingly big international organisations to craft copy and messages to tell brand stories and drive messages home.

 

Think Films

Think Films helps NGOs and not-for-profits to effectively demonstrate impact and connect with their audiences.

I helped them with their website copywriting, strategy and key messaging development.

 

“What a wonderful experience it’s been working with Sophie.She’s refreshing, professional, extremely organised, efficient and she really knows her stuff. I can’t recommend her highly enough!”

—Lara Damiani, Think Films creative director

 

UNICEF Timor-Leste website writing

I helped UNICEF’s office in Timor-Leste re-write their website—developing creative content, sticking to global brand rules and guidelines, and writing intelligently and respectfully about the challenges and opportunities of UNICEF’s work in Timor-Leste.

 

Live Below the Line brand copy

As Live Below the Line’s communications director, I wrote and designed copy and messaging for the 2016 campaign—including campaign tagline, key messages, website copy, social media copy, EMD copy and video scripts and copy.

CareerFAQs industry copywriting

I helped CareerFAQs with SEO-optimised website content for their series of nearly 100 new industry pages—clear, informative and accessible introductions to a broad range of work industries for job-hunters.

 

Perth Coffee Roasters website writing

I helped my parents set up the website for their new coffee roasting business—the aptly named Perth Coffee Roasters—and wrote website copy and blog posts in exchange for free coffee.

 

“Sophie is a brilliant communicator, whose personality shines through her writing and her public speaking. And she’s extremely hard-working, demonstrated by her relentless attitude to curating a positive communications experience for Live Below the Line participants. Her efforts were critical in helping Live Below the Line attract over 9000 participants and raise over $1.1 million.”

—Kevin Hawkins, former Head of Live Below the Line